讨论文件

DP17685货币化转向

有利的产品享有更大的销售。在市场平台上卖家希望市场引导客户在他们的方向。垄断市场可以通过按价收费盈利。它决定了转向通过一个算法的设计或拍卖,进一步提高收入。平台的首选算法可能会选择最便宜的产品。不过,价格可能高由于费用或拍卖款项。在一个竞争的零售市场,平台可以提取完全垄断利润。它可以通过转向通过算法或费用或拍卖时设置适当的费用。更一般的,有取舍。市场(消费者)可能更喜欢计划。 Specifically, we consider these model variants: retail markets with market power; markets heterogeneous (or uncertain) in demand conditions; and markets heterogeneous in the extent to which consumers are susceptible to steering. In this way, the model can rationalize the use of auctions to determine steering in some markets and algorithms in others. The approach also speaks to discussion of self-steering and highlights that marketplaces enjoy several means of raising revenue. As a result, assessing impacts on consumers requires a holistic view.

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引用

酒吧以撒,H和S Shelegia (eds) (2022),“DP17685货币化转向”,期按17685号讨论文件。https://cepr.org/publications/dp17685

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